5.00
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From Zero to Strategy

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About Course

If you’re running a small business and feel unsure how to market it, this course was made for you.

From Zero to Strategy is a simple, step-by-step course to help you build a clear marketing plan — and start using tools like ChatGPT in a way that actually supports your business. It’s written for business owners who are great at what they do, but feel stuck or overwhelmed when it comes to promoting themselves.

No jargon. No hype. Just practical guidance that fits your time, your budget, and your stage of business.


You’ll learn how to:

  • Get clear on your brand and goals

  • Create a simple 12-month marketing plan you can stick to

  • Use ChatGPT as a helpful sidekick for planning and content

  • Build a foundation you can grow and update over time


What’s included:

  • 13 written lessons (between 30–60 minutes)

  • Easy-to-use Google Docs templates for your strategy and plan

  • Step-by-step instructions to “train” your own AI assistant

  • A bonus Prompt Vault with blog, email, social media, marketing strategy, ad copy and website prompts

  • Self-paced format — works even if you only have 20 minutes at a time

  • Optional follow-up tips and support by email


This is for you if:

  • You’ve been trying to figure things out, but feel like something’s missing

  • You don’t want a big agency — just a clear plan and some honest support

  • You’re curious about AI tools, but need a simple way to start

  • You want your marketing to feel more consistent — and more like you

You don’t need experience. You just need a place to start — and a better way to keep going.

No pressure. No videos. Just practical steps and tools to help you move forward with more clarity and confidence.

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Course Content

Welcome and Introduction

  • Welcome and Introduction

Phase 1 – Build Your Business Foundations
In Phase 1, you’ll build the foundation of your brand and marketing strategy. You’ll clarify your vision, audience, and message, while choosing the right channels and approach that feel aligned. By the end, you’ll have a clear, focused strategy that makes all your future marketing easier.

Phase 2 – Create Your Business Blueprint or Business Playbook
In Phase 2, you’ll create your Business Summary Prompt — a clear, reusable guide that helps ChatGPT understand your brand, audience, and offers. This becomes the foundation for every future chat, ensuring consistent, on-brand responses. By the end, you’ll have a powerful AI-ready brand guide that grows with your business.

Phase 3: Your 12-Month Roadmap
In phase 3, you’ll transform the foundation you built in Phases 1 and 2 into an actionable marketing plan. You’ll create a 12-month roadmap, zoom into one month at a time, and set up a simple weekly rhythm that keeps you consistent while leaving room to adapt as your business evolves. By the end, you’ll have a repeatable system for staying on track all year long.

Phase 4: Your AI Business Assistant (+Bonus Prompts Vault)
In Phase 4, you’ll learn how to use ChatGPT as your daily marketing assistant — not just for one-off tasks, but as a partner that grows with your business. You’ll discover how to set up task-specific chats, keep your AI aligned as your business evolves, and use it to brainstorm in real time. Plus, you’ll get access to the Bonus Prompt Vault with ready-to-use prompts for social media, email, websites, and more.

Student Ratings & Reviews

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JN
4 weeks ago
What a brilliant course 🤩
Learned so much from it and how to use chat GPT .
I highly recommend it .
KW
1 month ago
The course has been great and really easy to navigate. Before this I had only used ChatGPT to ask the odd question, but it helped me understand how to actually use AI for my business. It’s been really helpful for organising my ideas, planning content and even my daily stuff for the business. I also ended up starting a TikTok off the back of it which has been great. Overall really helpful and I’m finding AI much easier to use now, so thankful for this course
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